There are classic boots, then there is the Puma King. Arguably the only boot to justify the name thanks to it’s reputation and heritage. With the 40th Anniversary of this iconic boot, Puma release the highly limited Puma King XL Ruby Limited Edition.

The special collectors edition features the years "1968-2008" under the iconic King logo to recognise the 40th Ruby anniversary and also symbolises part of the national flag of Portugal, the country Eusébio represented at the World Cup.

With only 1000 pairs available within the UK each comes supplied in presentation 40th Anniversary King Boot Pack, comprising of a pair of King XL Ruby Ltd Ed boots, King bag, leather food, brush and polish cloth.



In 1998, the innovators and designers at Nike HQ made an impact on the global football stage by breaking from the norm. The World Cup in France saw Nike players take to the field for the first time with coloured Vapor football boots - smashing tradition and conformity.

By the time of the 2006 World Cup, coloured boots were now common place. So keeping the status as leading innovators, Nike unveil the EC08 Limited Edition boot collection - showcased on pitch with every Nike player during the European Championships in Austria & Switzerland.
Inspired by the natural communality of the two host countries, combining culture and design sensibilities and influenced by the boots used in the 1954 World Cup held in Switerzland.

You too can experience the latest innovation now with one of three highly limited release boots from Nike. The unrivalled touch and control of the Legend II combined with this retro influenced design featuring unique EC08 insignia will make you stand out from the crowd.

This highly restricted release sports all the same technologies as the original counterpart, with added vintage-influenced K-leather to create a smoother, softer and more supple uppers. Contrast this with the newer, cleaner technical firm ground only sole plate finished in chilly Ice Blue and you have a choice of boots that draw inspiration and class no matter who you are.



In 1998, the innovators and designers at Nike HQ made an impact on the global football stage by breaking from the norm. The World Cup in France saw Nike players take to the field for the first time with coloured Vapor football boots - smashing tradition and conformity.

By the time of the 2006 World Cup, coloured boots were now common place. So keeping the status as leading innovators, Nike unveil the EC08 Limited Edition boot collection - showcased on pitch with every Nike player during the European Championships in Austria & Switzerland. Inspired by the natural communality of the two host countries, combining culture and design sensibilities and influenced by the boots used in the 1954 World Cup held in Switerzland.

You too can experience the latest innovation now with one of three highly limited release boots from Nike. The blistering speed of the Mercurial Vapor IV combined with this retro influenced design featuring unique EC08 insignia will make you stand out from the crowd.

This highly restricted release sports all the same technologies as the original counterpart, with added vintage-influenced K-leather to create a smoother, softer and more supple uppers. Contrast this with the newer, cleaner technical firm ground only sole plate finished in chilly Ice Blue and you have a choice of boots that draw inspiration and class no matter who you are.



For summer 2008 Puma introduces the brand new Puma v1.08 Tricks featuring an x-rayed Puma Cat over the front of the newly designed boot.


Super lightweight...super speed
Gets you to the ball even faster.

The v1.08 upper uses a thin, lightweight and abrasion resistant textile material. This provides the industry speed benchmark with unique ball control and touch properties.


UNI Contruction
This revolutionary and environmentally friendly construction provides a glove like fit by fully replicating the unique PUMA AptoLast.

Off-centred Lacing
The off-centred lacing system increases the kicking area and improves pressure distribution as well as reducing forces from ball impact.

ConTec Upper Material
The v1.08 uses a thin, lightweight and abrasion resistant textile material providing an industry speed benchmark with unique ball control and touch properties.

Microfibre Reinforcements
The textile upper is reinforced with a thinlayer of microfibre specifically in areas where extra reinforcement is needed. This increases durablity without adding dispensable weight.

Two-piece Outsole
The outsole is split into two seperate pieces keeping weight down whilst enhancing the fit in the medial foot arch area.

Forefoot Stud Configuration
The forefoot stud configuration ensures smooth ground penetration by providing optimal traction and manouverability.

Heel Stud Configuration
The near stud configuration features an integrated heel counter to provide stability whilst supporting the natural running movement.

External Heel Counter
The minimized TPU external heel counter provides optimal stability whilst reducing weight through its unique construction.

Carbon Fibre Internal Chassis
The internal chassis is the backbone of the v1.08. The TPU frame provides stability while the carbon fibre sole plate secures lightness and flexibility. With carbon fibre as the major component of the internal chassis PUMA are using a lightweight yet flexible advance material. Embedded in double density injected TPU, the carbon fibre composite of the internal chassis ensures excellent pressure distribution, reduces weight and supports the natural flexpoints of the forefoot.

Anatomically Shaped AptoLast
The PUMA AptoLast sets a revolutionary benchmark for football footwear. Ergonomically as well as optically it closely follows the foot's natural shape and provides a glove like fit that allows the upper to mold prefectly to the players foot.

Engineered in: Germany
Upper: Microfibre and Scholler ConTec
Ball Control Type: Pimpled Touch Microfibre
Upper-Sole construction: Glued and Stitched
Heel Counter: External Uni Heel
Insole/Chassis: Removable TPU and Carbon fibre Chassis with Foam insole
Lacing: Off Centre
Soleplate: Split TPU
Stud Type: 17x Fixed iFG Blade
Weight: 220g
Accessories: Puma Boot Bag



Super lightweight...super speed
Gets you to the ball even faster.

The v1.08 upper uses a thin, lightweight and abrasion resistant textile material. This provides the industry speed benchmark with unique ball control and touch properties.


UNI Contruction
This revolutionary and environmentally friendly construction provides a glove like fit by fully replicating the unique PUMA AptoLast.

Off-centred Lacing
The off-centred lacing system increases the kicking area and improves pressure distribution as well as reducing forces from ball impact.

ConTec Upper Material
The v1.08 uses a thin, lightweight and abrasion resistant textile material providing an industry speed benchmark with unique ball control and touch properties.

Microfibre Reinforcements
The textile upper is reinforced with a thinlayer of microfibre specifically in areas where extra reinforcement is needed. This increases durablity without adding dispensable weight.

Two-piece Outsole
The outsole is split into two seperate pieces keeping weight down whilst enhancing the fit in the medial foot arch area.

Forefoot Stud Configuration
The forefoot stud configuration ensures smooth ground penetration by providing optimal traction and manouverability.

Heel Stud Configuration
The near stud configuration features an integrated heel counter to provide stability whilst supporting the natural running movement.

External Heel Counter
The minimized TPU external heel counter provides optimal stability whilst reducing weight through its unique construction.

Carbon Fibre Internal Chassis
The internal chassis is the backbone of the v1.08. The TPU frame provides stability while the carbon fibre sole plate secures lightness and flexibility. With carbon fibre as the major component of the internal chassis PUMA are using a lightweight yet flexible advance material. Embedded in double density injected TPU, the carbon fibre composite of the internal chassis ensures excellent pressure distribution, reduces weight and supports the natural flexpoints of the forefoot.

Anatomically Shaped AptoLast
The PUMA AptoLast sets a revolutionary benchmark for football footwear. Ergonomically as well as optically it closely follows the foot's natural shape and provides a glove like fit that allows the upper to mold prefectly to the players foot.

Engineered in: Germany
Upper: Microfibre and Scholler ConTec
Ball Control Type: Pimpled Touch Microfibre
Upper-Sole construction: Glued and Stitched
Heel Counter: External Uni Heel
Insole/Chassis: Removable TPU and Carbon fibre Chassis with Foam insole
Lacing: Off Centre
Soleplate: Split TPU
Stud Type: 17x Fixed iFG Blade
Weight: 220g
Accessories: Puma Boot Bag



The v1.08 upper uses a thin, lightweight and abrasion resistant textile material. This provides the industry speed benchmark with unique ball control and touch properties.

UNI Contruction
This revolutionary and environmentally friendly construction provides a glove like fit by fully replicating the unique PUMA AptoLast.

Off-centred Lacing
The off-centred lacing system increases the kicking area and improves pressure distribution as well as reducing forces from ball impact.

ConTec Upper Material
The v1.08 uses a thin, lightweight and abrasion resistant textile material providing an industry speed benchmark with unique ball control and touch properties.

Microfibre Reinforcements
The textile upper is reinforced with a thinlayer of microfibre specifically in areas where extra reinforcement is needed. This increases durablity without adding dispensable weight.

Two-piece Outsole
The outsole is split into two seperate pieces keeping weight down whilst enhancing the fit in the medial foot arch area.

Anatomically Shaped AptoLast
The PUMA AptoLast sets a revolutionary benchmark for football footwear. Ergonomically as well as optically it closely follows the foot's natural shape and provides a glove like fit that allows the upper to mold prefectly to the players foot.

In general, attacking is much harder than defending. Why? Because attacking usually requires more advance (and advanced) thinking. In other words, a defender reacts - while an attacker has to have a plan if he is going to have a good chance of success. In addition, attacking requires better ball control than defending, because it is difficult to keep possession long enough to get within scoring range by just whacking at the ball. As a result, the coach must spend a lot of time in developing the ball control skills of his players, and in training them in the various elements of individual attacking.

Individual attacking has 3 basic phases. The first phase is what is commonly known as the First Touch phase. The quality of the First Touch, and the planning which goes into this First Touch, often will be the key difference between a successful attacker and one who constantly bombs out. The second phase is the actions required to beat any field defenders, so that you are 1 v 1 with the keeper (called "field attacking"). The final phase is the actions required to beat the keeper and/or last field defender blocking the ability of the ball to "see" the goal so that you can put the ball in the net. This final phase will be called Finishing (although it is important to bear in mind that the other phases may be compressed into this single phase, with a ball received in a way which allows the very first touch to be a shot on goal).

Indeed, any time that an attacker realizes that the ball is going to come to him, his first decision should be "do I have a decent chance at scoring a goal with my first touch?" If the answer is "yes", then he must always make the attempt to score. As noted later, a player misses 100% of the shots which he does not take, and it is critical to educate young players early in the notion of thinking about a shot first.

If no shot is "on" with the first touch, then the player must get the ball under control and take another look to see if a shot is now available (because defenders move around - so a momentary opening may have arisen). If a shot is still not "on", then he must figure out the best route to take to get into a good scoring position, then look once more for the chance for a shot. In other words, he needs to remember that his ultimate objective is to score goals.